![]() ![]() But if you run a global business, for example, an eCommerce store shipping worldwide, then you probably want to reach a much greater number of people. If you run a small brick and mortar business, for example, a local grocery store, you should be interested in targeting your neighbors. This is where you can narrow down your target audience to residents of defined areas: countries, regions, cities, and, in some cases, even neighborhoods! Now let’s have a closer look at the available demographic metrics. Just open the drop-down menu and find this function within the “Analyze and Report” section. Provided that you run a business profile on Facebook, you can access Facebook Audience Insights using Facebook Ad Manager. The end result? More engagement on Facebook ad campaigns and a solid ROI. With detailed age and gender breakdowns, job titles, education levels, relationship statuses, and more on hand, marketers can better target their campaigns and tailor content to their target users’ preferences. What is Facebook Audience Insights and why you should care?įacebook Audience Insights is a tool designed to help marketers analyze and decode their target audiences. FACEBOOK INSIGHTS HOW TORead on to find out how to reach your target audience with Facebook Audience Insights and learn more about the personalization of content – a factor that can make or break your Facebook presence. Remember all the terms and conditions that you agreed to without reading them? The price for that is seeing all of these perfectly suited Facebook ad campaigns.Īlthough as consumers we may feel a bit anxious about this level of personalization, as marketers we need to learn how to make use of Facebook’s great power. Have you ever come across a Facebook ad that was perfectly crafted for you? I bet you have – not once, not twice, but probably a couple of times in the last week alone.įacebook knows everything about us and, at some point, we have actually learned to accept this. ![]()
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